Book Review #3 – The Ciccarellis

This book review is another 2 for 1 in our 12-in-12 book challenge! Our December book was The E Myth by Michael E. Gerber and our January book was The 22 Immutable Laws of Marketing by Al Ries & Jack Trout. If you missed our 1st or 2nd review, catch up by clicking the link. Don’t miss our bonus book at the very end of this post!

Scroll down to watch our live review via Vimeo or read our review instead just below the video.

Book #4: The E Myth

Michael Gerber spells out specific situations in this book dealing with small businesses. Gerber gives you steps that you can apply toward your own business along with concrete examples and changes you can make. It can be easy to look at his writing as negative. Try to see the positives in his examples.

Take-Aways we use NOW:

1. Systemize – Creating a system for our business is crucial. With any business there needs to be a process. Taking the photos and editing are the two main things people think of  with photo taking. There are many steps in between. Systemizing our process keeps us both on the same track and organized to work more efficiently and give our clients the best work we can provide.


Book # 5: The 22 Immutable Laws of Marketing

Al Ries and Jack Trout are two of the biggest marketing strategists. In this tiny book they give they’re professional opinions on their thought process on starting a business or maintaining a business.

Take-Aways we use NOW:

1. Treat your clients as Humans – Remember, if you’re working with people, they aren’t just clients, they’re people first. It’s actually a very simple concept. People know when they’re being treated like a thing instead of a person. Sometimes we’ll tell clients that we also feel a little uncomfortable in front of a camera. Having them realize that we know what they’re going through takes the edge off a bit. They start warming up and then we get the shots we and our client wants. Win win situation! All because we let them know that we can relate to how they’re feeling on the other side of the camera.


BONUS BOOK: The Total Money Makeover by Dave Ramsey

We are extremely excited to tell you that we also read a Bonus Book in January that really changed our lives! A special post coming soon, but let’s just say it changed our business, and more importantly our personal life. If you want to learn how we went through OUR total money makeover stay tuned for our confessional on this life-changing book!

These two books are not page turners. They are books that give insight into the broad spectrum of this thing we call business. Take away what you can from them and let us know what you think. On the other hand we totally recommend Dave Ramsey’s Total Money Makeover to everyone, seriously. We thought we knew about money, but were totally re-educated by Dave! Thanks for reading!
~Erik & Marissa
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